About Us

We are known for Service, Service, and Service! Plus the Owner Bob Duke will work with clients with plenty of flexibility. Floor Magic offers a no-cost Lifetime Warranty on all our workmanship!

Both Showrooms (Rockport and Damariscotta) are very clean, organized, and staffed with folks that can't wait to serve the next person that enters " that" door. Our clients feel welcome, well served, and that they received a good value.

Our History:

Floor Magic was founded in 1980 by Steve Frey on Newcastle. After a few years Floor Magic was sold to Ralph and Susan Pilsbury and within a few years moved Floor Magic to it's present site at 45 Biscay Road in Damariscotta. In 2005 the Pilsburys sold Floor Magic to Bob and Doreen Duke of Rockport.

Bob, who acts as its General Manager, went about upgrading the showroom, adding new innovative products, not found in the region and sustainable products like Real Linoleum, Cork, and Bamboo Flooring. In 2007 the Dukes expanded by opening a second showroom in Rockport, where the Dukes live. In 2008 the Dukes purchased the property it's Damariscotta Showroom operates on and built a warehouse adjacent to it. Growth has perpetuated the need to move its Rockport location to a larger space on Route 90, near other home furnishing retailers.

Our Community:

We love our community! We support the Rotary Club of Damariscotta-Newcastle, Midcoast School of Technology Board, Several Little League Baseball Teams, and Several Youth Basketball Teams.

Our Products:

We are a premier dealer of the following: Somerset Hardwood, Maine Traditions Hardwood, Dal-Tile, Armstrong Vinyl and Alterna Tile, Forbo Marmoleum,Tarkett Vinyl and Tile, Godfrey Hirst Wool Carpet, Fiberworks Natural Woven Carpet and Rugs, US Floors CoreTec Flooring, US Floors Bamboo Flooring, US Flooring Cork Flooring, Bamboo Hardwood Flooring, Wicander Hydracork Flooring, Congoleum Duraceramic Tile, and Anatolia Tile.

Our Shaw products include Anso (Color Wall), Caress, ClearTouch, R2X Stain Remover, LifeHappens/LifeGuard, St. Jude Carpet Cushion, and Floorte.

Meet the Team

Bob Duke

Bob was born in Melrose Massachusetts and soon afterward the Duke family moved to Rockport Maine. Bob and his two brothers attended local schools and very much enjoyed living in a small town. Bob spent countless hours with friends on and around Rockport Harbor. As he was finishing high school and working full-time at the Camden IGA Foodliner Bob found himself at a crossroad; whether to go to college or possibly make a career in the grocery business. Trusting his gut, Bob stayed in the business he already enjoyed and stayed there for fifteen years, working his way up to managing two grocery stores in Rockland and Camden.

Feeling the need to move on Bob moved to a new position as Multi-Store Supervisor for Maritime Energy/Maritime Farms Store. After a few years, Bob was promoted to Operations Manager, assuming the Senior Management Position overseeing the stores, retail, and wholesale fuel operations. Bob always had a yearning to own his own business so in 2005 Bob and his wife Doreen purchased Floor Magic from Ralph and Susan Pilsbury, which at that time had just the Damariscotta Showroom. In 2007 Bob added a showroom in Rockport and in 2008 purchased the Damariscotta property and built an adjacent warehouse for both operations.

Personally Bob married Doreen Hall soon after high school and have raised two children; Jonathan (who is married to Joanna and has two boys; Carter and Will) and Gabrielle. Bob and Doreen are excited recently as they have built a new home, still in Rockport. Recreationally Bob enjoys golf, boating, home improvement projects, and serving the public in many roles over the last thirty years. Fireman, Town Budget Committeeperson, Town Selectperson, Town Moderator, County Budget Committeeperson, County Commissioner, and School Board Person are just some of the positions held.

Philosophically, Bob believes that you need to work hard every day, treat everyone he has contact with well and their day a little bit better. Bob loves owning Floor Magic and working directly with as many client as he can in improving their homes.

Amy Wheelis
Sales Consultant

Amy is a Sales Consultant at our Rockport Showroom. She has worked at Floor Magic for 8 years. Amy came to us after leaving a big box store with experience in flooring. Amy her husband Rob their two girls Beth & Amanda live in Warren with their dog Dakota and cat Brady.

Amy looks forward to working with all your flooring needs in the future

Deborah Culpovich
Sales Consultant

Deborah is a Sales Consultant working primarily in the Damariscotta Showroom since August of 2016. She has worked in retail for the last fifteen years. Her experience entailed expanding product selection while utilizing limited available showroom space to its maximum potential thereby furnishing customers with a range of options and increasing sales. Deborah’s primary focus remains on knowing her customers and providing them with excellent service.

She resides in Round Pond with her husband Steve and their two dogs where they enjoy the birds and wildlife that visit their backyard. Oh, and one more thing… Deb also enjoys bacon. Well, then there is chocolate. Yep, bacon and chocolate. That’s it!

Barbara Rawley
Office Manager

Barbara was born and raised in Wallingford, CT. and moved to Maine in 1981 with my two daughters and husband. I started to work for the State of Maine Human Services, Child Support Division. Then on Christmas Day I started to work for a local convenience company where my husband was manager. I was able to go from clerk, to manager and then to being a supervisor for 11 convenience stores’. I was with them for about 18 years. I then went to work with Bob at Floor Magic where I have been the Office Manager since he opened in 2005. My duties include all administrative functions from Accounts Receivables, Accounts Payables, managing our customer, vendor, and employee records. Occasionally when needed you might see me on the Showroom floor assisting our customers.

Molly Duke

Molly Duke is the self-appointed Greeter to any animal lover who enters our showrooms (if her dad, the owner is around). Molly was born on Christmas 2012 on the hills above the Cabot Creamery in Cabot, Vermont with her eleven other siblings. Molly and Bob enjoy their three-mile walks early each day on Beauchamp Point in Rockport. She loves everyone and everyone loves Molly. It goes without saying that Molly Duke looks forward to your visit to Floor Magic.